Morse is the first of a new breed of ethical design led artificial intelligence companies. We are focused on understanding your business to identify the impacts and opportunities that ai brings and to design and build bespoke solutions. To reduce risk making you more productive/agile by empowering your staff to make better decisions. We believe in creating enablers of organisational change and growth for a better future (for all); helping to create jobs; reduce economic risk and open new opportunities.
Artificial intelligence is a new and emerging technology that currently lacks the checks and balances that society may need to trust it. We have built and want to share our ethical and professional ‘morse code’. We hope this will encourage our industry to adopt frameworks that empowers people and retains control of decisions in human hands. This technology is not to be feared and can make fundamental change to your organisation we can show you in what way and how to get there.
Morse is based in Manchester, UK and we have experience and work across all sectors / industries who want to better understand how artificial intelligence can enhance their business and be welcomed by their workforce. We are part of a vibrant digital sector and operate across Europe, often speaking at conferences and events to grow our ethical code.
AI should not be used to harm or kill any human.
AI should always defer to human commands unless the human puts themselves or others in a threatening situation.
AI solutions must always be transparent and operate within the law.
Humans will know when they interact with an AI.
Humans must always be in the loop when an AI is making a decision impacting on another human.
AI can enhance analytical tasks to enable humans to make better decisions.
AI results should be unbiased and transparent to the human recipient.
24 Lever Street